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Insurance Advisory

Our clients approach us to get unbiased advice before they decide to buy any insurance solution, particularly medical & health insurance. We work for you, not the insurance companies.

Our role is to be your unbiased advocate, providing the expert analysis and transparent guidance you need to make informed decisions.

We cut through the noise, compare the market on your behalf, and demystify the fine print so you can secure maximum coverage at the lowest possible cost.

insurance advisory by cflieu advisory

Comprehensive & Unbiased Market Comparison

Stop wasting time talking to multiple agents. We provide a single point of contact to analyze and compare coverage terms and direct quotes from various insurers. You get a clear, side-by-side view of your best options, minus the sales pressure, ensuring you choose the right plan for your needs and budget.

Strategic Policy Optimization & Restructuring

Your life changes, and your insurance should too. We conduct a in-depth review of your existing policies to identify critical gaps, redundancies, or opportunities for improvement. Our goal is to restructure your coverage to achieve higher benefits and better protection, often for the same or even a lower premium.

insurance advisory by cflieu advisory
insurance advisory by cflieu advisory

The true value of insurance is a successful claim. We specialize in clarifying the often-overlooked terms and conditions that can lead to future claim rejections. By understanding the fine print before you buy, you gain the confidence that your policy will perform exactly as expected when you need it most.

Insurance Advisory: Maximize the best Coverage for yourself at the Lowest Cost | CF Lieu Advisory by CF Lieu - Certified Financial Planner Malaysia

For example, managing insurance coverage sustainability so I know what to expect 20-30 years now, instead of being faced with a rude, shocking discovery of policy lapse or premium spike.

The other important thing is that I am now able ask way better critical questions when any insurance product is recommended to me , instead of just settling for whatever is being offered. 

Personally, I do appreciate and understand that good, no conflict-of-interest advice which comes with a fair professional fee is worth it.

Dr Teh Wai Choon, Consultant Orthopaedic & Trauma Surgeon at Pantai Hospital, also Clinical Professor at AIMST University
Insurance Advisory: Maximize the best Coverage for yourself at the Lowest Cost | CF Lieu Advisory by CF Lieu - Certified Financial Planner Malaysia

Lieu has delivered precisely the the answers I am seeking to solve the insurance issues I had for more than 1 year, which I can’t seem to get straight answers from insurance agents.

The advisory sessions had been exceedingly useful in clearing all my doubts on the nitty-gritty stuff and showed me the exact approach to pay less while getting increase coverage.

Dr Nik Marzuki Bin Mohammad
Anesthesiologist, KPJ Klang Specialist Hospital
Insurance Advisory: Maximize the best Coverage for yourself at the Lowest Cost | CF Lieu Advisory by CF Lieu - Certified Financial Planner Malaysia

As an analytical professional lacking time and practical exposure to the many aspects of personal finance, I often times feel I can’t connect the dots. However, Lieu’s process-oriented advisory approach has given me the utmost clarity I need to untangle a web of complications, giving me the confidence to move forward with an actionable strategy.

Also, I actually casually ‘verified’ his recommendations with the Finance director friend and he concurred that Lieu’s advice does make sense and hold water.

Joe Koon (Malaysian)
Front Line Leader (Team Manager) at Abbott Singapore
Insurance Advisory: Maximize the best Coverage for yourself at the Lowest Cost | CF Lieu Advisory by CF Lieu - Certified Financial Planner Malaysia
Janson Chah, Principal Software Engineer, Tacklit
Insurance Advisory: Maximize the best Coverage for yourself at the Lowest Cost | CF Lieu Advisory by CF Lieu - Certified Financial Planner Malaysia
Samuel Wong & Dr Stephanie Tan
(Johor Bahru)
Business Owner & Dental Surgeon
Insurance Advisory: Maximize the best Coverage for yourself at the Lowest Cost | CF Lieu Advisory by CF Lieu - Certified Financial Planner Malaysia

I was skeptical at first, but by the end of the five 1on1 sessions with him, I was delighted – it simply exceeded my expectations.

Nazneem Hashim, (KL/Labuan), First female helicopter pilot in Malaysia

Ready for Real Clarity on Your Insurance?