Why CF Lieu?

Do My Values, Outlook & Belief In Life & Money Resonate With You? Watch below

Why People Trust CF Lieu & His Team Even They Are Staying Outside Malaysia And Have Not Even Met Us In Person
Why CF Lieu? by CF Lieu - Certified Financial Planner Malaysia

These Reputable Malaysian Organizations Have Hired Me To Conduct Workshops

Why CF Lieu? by CF Lieu - Certified Financial Planner Malaysia

My Independence Sets Me Apart From Other So-Called “Financial Planners

I have a firmly rooted belief that financial advice should be given without bias or a desire to earn investment commissions and transaction fees. Advice should be advice—not sales.

I make my advice transparent, conflict-free and in your best interests at all times. I am dedicated to sitting on the same side of the table as you.

Any fees you pay to are fees for advice—that is it. Unlike big “name brand” advisers or firms, I am not driven to generate profits for shareholders by selling proprietary solutions that generate the most revenue.

I advocate entirely for you.

While many honest people work within the financial services industry, they work within a system that is set up in order for ‘the house’ to win, not the clients. It’s not an evil system – just one created to grow the assets of corporations, not individual investors.

However, now there is an alternative – one that has been created to serve the clients without conflict of interest.

The fact is, everyone can call himself Financial Planner/Adviser nowadays, but only proven clients testimonials like these can really show you how a credible and skilled advisor can advise you in an impartial manner.

Think About What A Difference This Could Make

Imagine you use our process to finally find the clarity you were seeking. You know it works, because for the first time, you actually have a clear vision of what your financial or retirement goal(s) looks like.

  • Would you be more confident of your financial situation?
  • Would you be less stressed about your money and what’s going in the market?
  • Would you be able to focus on doing the things you love, instead of worrying about external factors beyond your control?

Answer: Yes, you would.

For once and for all, you can confidently take control of your current financial situation and piece together your desired financial goals.

u003cstrongu003eThe Doctoru003c/strongu003e
Why CF Lieu? by CF Lieu - Certified Financial Planner Malaysia

Imagine you wake up one day and feel prolonged uneasiness in your chest.

Do you prescribe your own medication?

Or…does it feel right if a medical professional dispenses medication without proper consultation and diagnosis?

NOPE?  We thought so too.

Getting the wrong or unnecessary medicine not only worsens your condition, but can possibly endanger your life.

Doctors charge for diagnosis (consultation), and only dispense suitable medicine (solutions) as required.

They are billed separately. It should be that way for your best interest as a patient.

CF Lieu believes it works the same way for IFA.

u003cstrongu003eThe Mechanicu003c/strongu003e

Why CF Lieu? by CF Lieu - Certified Financial Planner Malaysia

Imagine a highly-educated you, driving a nice continental car.

Do you fix your own car when discover a potential problem – like, a loud rattling sound under the hood?


You bring your car to your trusted mechanic at a reputable service center, because he is highly skilled and trained in this area – although he may not have a diploma/degree.

Can you be your own DIY mechanic?

Of course you can – everyone can learn being one, given the time and training.

But you’ll find out that it’s not worth the trouble, and you can afford to pay the mechanic to get your car fixed in no time. You are smart to leverage on the mechanic’s practical experience.

u003cstrongu003eThe Engineeru003c/strongu003e

Why CF Lieu? by CF Lieu - Certified Financial Planner Malaysia

Imagine undertaking a 10 years mega home construction project.

Think of having to manage civil engineers, electrical engineers, mechanical engineers, contractors, interior designers, etc on top of your full-time job or business.

You need to ensure everything and everyone is coordinated – so that the end result is what you envisioned.

TEDIOUS?  We thought so too.

Now, imagine the pivotal role of an architect who fully understands what you need, and manage your home construction project.

IFA like CF Lieu is the Architect of your Personal Finances – making sure it meets your desired outcome. And your Personal Finance is, in fact, a Dynamic Long Term Mega Project.

The Difference that Matters to You

Why CF Lieu? by CF Lieu - Certified Financial Planner Malaysia
Why CF Lieu? by CF Lieu - Certified Financial Planner Malaysia
Why CF Lieu? by CF Lieu - Certified Financial Planner Malaysia

How Is CF Lieu Different From Other CFPs?

A CFP CERT TM holder means he has the competency and qualification in the 4 main areas in personal financial planning – wealth protection, wealth accumulation, wealth preservation and wealth distribution. It DOES NOT imply whether he is tied financial product agent (who usually has some form of sales quota to meet) or a licensed financial adviser with NO sales quota to fulfill. The latter role removes conflict of interest.

A student has knowledge

A teacher has deep knowledge

A practitioner has applied knowledge (wisdom)

Wisdom is knowing how knowledge is affected by the market (time, 💰, effort etc)

The true teacher of wisdom is the market

The true student of wisdom of humility