Why CF Lieu?

Do My Values, Outlook & Belief In Life & Money Resonate With You? Watch below

Why People Trust CF Lieu & His Team Even They Are Staying Outside Malaysia And Have Not Even Met Us In Person

These Reputable Malaysian Organizations Have Hired Me To Conduct Workshops

My Independence Sets Me Apart From Other So-Called “Financial Planners

I have a firmly rooted belief that financial advice should be given without bias or a desire to earn investment commissions and transaction fees. Advice should be advice—not sales.

I make my advice transparent, conflict-free and in your best interests at all times. I am dedicated to sitting on the same side of the table as you.

Any fees you pay to are fees for advice—that is it. Unlike big “name brand” advisers or firms, I am not driven to generate profits for shareholders by selling proprietary solutions that generate the most revenue.

I advocate entirely for you.

While many honest people work within the financial services industry, they work within a system that is set up in order for the house to win, not the clients. It’s not an evil system – just one created to grow the assets of corporations, not individual investors.

However, now there is an alternative – one that has been created to serve the clients without conflict of interest. If there is one single step you can take today to solidify your financial position, it’s to align yourself with a credible & skilled IFA in Malaysia.

The fact is, everyone can call himself Financial Planner/Adviser nowadays, but only an IFA like CF Lieu, licensed by Securities Commission Malaysia can advise you in an impartial manner and be compensated professionally in the form of advisory fees.

Think About What A Difference This Could Make

Imagine you use our process to finally find the clarity you were seeking. You know it works, because for the first time, you actually have a clear vision of what your financial goal(s) looks like.

  • What would that mean? Would you be more confident of your financial situation?
  • Would you be less stressed about your investments and what’s going in the market?
  • Would you be able to focus on doing the things you love, instead of worrying about what market news has to say?

Yes, you would.

For a small, one-time fee, you can take your current financial situation and piece together your desired financial goals….and be totally confident.

Imagine undertaking a 10 years mega home construction project.

Think of having to manage civil engineers, electrical engineers, mechanical engineers, contractors, interior designers, etc on top of your full-time job or business.

You need to ensure everything and everyone is coordinated – so that the end result is what you envisioned.

TEDIOUS?  We thought so too.

Now, imagine the pivotal role of an architect who fully understands what you need, and manage your home construction project.

IFA like CF Lieu is the Architect of your Personal Finances – making sure it meets your desired outcome. And your Personal Finance is, in fact, a Dynamic Long Term Mega Project.

Imagine you wake up one day and feel prolonged uneasiness in your chest.

Do you prescribe your own medication?

Or…does it feel right if a medical professional dispenses medication without proper consultation and diagnosis?

NOPE?  We thought so too.

Getting the wrong or unnecessary medicine not only worsens your condition, but can possibly endanger your life.

Doctors charge for diagnosis (consultation), and only dispense suitable medicine (solutions) as required.

They are billed separately. It should be that way for your best interest as a patient.

CF Lieu believes it works the same way for IFA.

Imagine a highly-educated you, driving a nice continental car.

Do you fix your own car when discover a potential problem – like, a loud rattling sound under the hood?


You bring your car to your trusted mechanic at a reputable service center, because he is highly skilled and trained in this area – although he may not have a diploma/degree.

Can you be your own DIY mechanic?

Of course you can – everyone can learn being one, given the time and training.

But you’ll find out that it’s not worth the trouble, and you can afford to pay the mechanic to get your car fixed in no time. You are smart to leverage on the mechanic’s practical experience.

The Difference that Matters to You

How Is CF Lieu Different From Other CFPs?

A CFP CERT TM holder means he has the competency and qualification in the 4 main areas in personal financial planning – wealth protection, wealth accumulation, wealth preservation and wealth distribution. It DOES NOT imply whether he is tied financial product agent (who usually has some form of sales quota to meet) or a licensed financial adviser with NO sales quota to fulfill. The latter role removes conflict of interest.